Visualizing food exploring and sharing experience

I started this project with a series of research processes:

• User Interviews: I created an interview protocol to ask potential users. The high-level goals of this study were:
  • To understand user needs when exploring food and restaurants.
  • To identify desirable and lacking features in current competitors.
  • To determine if users need a more visualized application for exploring food and restaurants, and if so, how they currently address this need—what tools and processes they use.
• Affinity Diagramming: Based on interviews with four potential users, I created sticky notes for each participant and organized them into groups based on their relationships. This process led to the functional requirements for Foodies.
• Competitive Analysis: I divided the competitive landscape into four categories: Maps, Business Reviews, Restaurant Booking, Social Media

Based on my research, I began the ideation process and identified three system goals to address the pain points in the current competitive landscape:

1. Explore restaurants by browsing through a photo stream.
2. Explore food by swiping through a full-screen video stream.
3. View restaurant details and reserve a time.

I also created personas, scenarios, information architecture, and task flows before moving on to the design phase.

I created interactive prototypes from the wireframes.