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About

Hi! This is Zili Liu. You can call me Lizzie :)

I’m a UX designer with 3+ years of experience in product design, visual and motion design. Currently, I’m the founding and lead designer at an AI startup. Before fully transitioning to design, I spent 2 years working as a digital marketer for leading companies in the PR and fashion industries. I’m also a social media content creator with 100K+ followers and 1M+ likes, focusing on lifestyle and dance.

My strength lies at the intersection of creative design and digital marketing, allowing me to take a research-driven, customer-centric approach to designing user experiences that are not only innovative and engaging but also effective and on-brand.

I specialize in both B2B and B2C products in AI, e-commerce and social media industries, across desktop (macOS & Window), web and mobile platforms.

Stakeholders who have worked with me often refer to me as an “intuitive designer.”

“Lizzie is good at figuring things out.”

As a designer for AI products in a fast-paced startup environment, where everything is new and evolving rapidly, I strive to stay up-to-date with emerging technologies and trends, transform the company’s conceptual visions into clear, effective design solutions.

5+

Years Work Experience

30+

projects

100K+

Followers

100+

Brand Partnerships
work

Lead Designer @ indigo

6/2024 - Present

ux designer @ voyage

8/2024 - present

UX designer @ shopswap

2/2023 - 6/2024

freelance ux designer

9/2022 - 2/2023

ux intern @ iqiyi

10/2020 - 3/2021

social media marketing specialist @ MRG

5/2022 - 12/2022

social media content creator

1/2021 - present

GQ Marketing Intern @ Condé Nast

7/2019 - 1/2020

marketing intern @ weber shandwick

1/2019 - 2/2019
education

University of michigan / certificate of UX research and design

2022 - 2023

University of southern california / Master of communication management

2020 - 2022

communication university of china / bachelor of management

2016 - 2020

communication university of china / bachelor of arts

2017 - 2019
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