Lizzie

/ About

Hi, I'm Lizzie Liu!
I’m a product designer with 4+ years of experience in design and branding, and a digital content creator with 100k+ followers & 1M+ likes.


My advantage lies in the intersection of creative design and digital marketing, which allows me to adopt a research-driven and customer-centric mindset while designing user experiences that are not only innovative and engaging, but also strategically aligned with brand values and business goals.

I specialize in both B2B and B2C products in e-commerce and social media industries across both web and mobile platforms.

Resume

WORK

/ about

I’m a product designer with 4+ years of experience in design and marketing,
and a social media content creator with 100k+ followers & 1M+ likes.


My advantage lies in the intersection of creative design and digital marketing, which allows me to adopt a research-driven and customer-centric mindset while designing user experiences that are not only innovative and engaging, but also strategically aligned with brand values and business goals.

I specialize in both B2B and B2C products in e-commerce and social media industries across both web and mobile platforms.

/ EXPERTISE

01/

UI/UX Design

User Experience Design: User Research / User Journey Mapping / Information Architecture / Usability Testing
User Interface Design: Visual Design / Motion Design / Wireframing / Prototyping / Responsive Design / Design Systems

02/

Branding & Marketing

Marketing Collateral: Designing marketing materials and campaigns that support the product’s launch and ongoing engagement, creating a seamless experience from discovery to use
Brand Strategy Integration: Ensuring consistency of the user experience and brand message across all touchpoints, including web, mobile, social media, and other marketing channels

03/

Project & Brand Management

Agile Project Management: Applying agile methodologies to manage design and marketing projects efficiently, ensuring timely delivery and iterative improvements
Brand Advocacy: Acting as a brand advocate within the product team, ensuring that all design decisions reflect and enhance the brand’s values and mission

04/

Analytical + Creative Problem-Solving

Data-Driven Design: Utilizing analytics and user feedback to inform design decisions and brand strategies, ensuring they are effective and impactful
Creative Innovation: Leveraging creative thinking to develop innovative solutions that address user needs while differentiating the product in the market

/ TestimoniAL

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George

Google, Manager

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Axelsen

Facebook, Head of Communication

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Chrissy

Garmin, Product Development